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Use the group page to ask your instructor (or other classmates) questions. Your instructor will add you to a private Facebook group created for this section of SMM 105. In addition to using Facebook for the purposes of this course, you also use it as a means to share information and communicate with others.

In addition, you may also refer to the Facebook Help Center for questions related to creating/managing your account.

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If you have questions or concerns about how to use Facebook, please contact your instructor immediately. You will be expected to do this as part of the course setup activity in Week 01. If you do not currently have a Facebook account, you will want to create one. It also allows businesses to share and advertise content to attract customers to their respective brands. It allows users to communicate via shared interests, groups, events, relationships, etc. Facebookįacebook is a social media platform aimed at sharing and receiving various forms of content (text, photos, videos). Scroll down on that page to access Help & Tutorials, as needed.

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Follow the instructions to download Microsoft Office 365. If you are a BYU-Idaho student, visit the University Store's Technology Downloads page.

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You may then download and install Microsoft Office 2013 to your computer. If you are an LDSBC student, access the link above and log in with your LDSBC email address and password. B efore you begin the course, y ou should download the latest version of Microsoft Word (if you do not already have this program) onto your local computer for writing assignments. You will be using this tool extensively (particularly Excel and Word) to complete and submit assignments. Microsoft Office is a suite of applications dedicated to word processing, data spreadsheets, presentations, and annotation/note-taking. The information below is solely for informational purposes please do not set up social media accounts until you are instructed to do so in the week materials.

You will be provided with links to the materials and informed when to create the pertinent accounts.

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The course materials are free and can be accessed online or are obtained through free website accounts (see below). You will also evaluate the future of social media for businesses and how it affects you personally and professionally. You will have the opportunity to create a marketing campaign for an organization, pitch it, and effectively execute and evaluate it. You will gain a high-level understanding of key marketing principles and strategies as well as how companies use social media for marketing, analytics, customer service and more. You will learn how to research, use strategy and tactics, create engaging content, establish a following, and understand legal issues that confront social media.

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In addition, this course will help you build foundational knowledge and professional skills on these nine social media platforms. You will learn about the history, purpose, anatomy, best practices, current trends, as well as pros and cons of the top eight social platforms: Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Google+, Snapchat, and blogs. In addition, you will learn how it affects your personal and professional life, including the importance of personal branding and how these principles can be applied in the professional world. This introductory course will give you an overview of the evolution and purpose of social media and why it is a disruptive wave of innovation.

The course functionality and your student experience should be much the same as you would expect in any other course however, you will see references to both LDSBC and BYU-Idaho throughout the course. This online course is being offered by BYU-Idaho with a qualified BYU-Idaho instructor. The course follows the LDSBC Learning Pattern and aligns with the outcomes of the LDSBC campus course. Please be aware that this course was developed by LDSBC faculty in partnership with BYU-Idaho curriculum designers. NOTE: These estimations are for two semesters for full-time students, and are subject to change based on enrollment.Introduction to Social Media Marketing Syllabus Course Description Specific tuition costs can be requested from the Cashier's Office ( Aid Cost of Attendance *Students who have completed Pathwa圜onnect and are now a matriculated online student will have varying tuition charges based on location. Online (Standard): Student was admitted as an online student without ever completing Pathwa圜onnect*. Online (Standard) - Church Member / Non-Church MemberĬhurch Member: Student is a member of The Church of Jesus Christ of Latter-day Saints.Ĭhurch Non-Member: Student is not a member of The Church of Jesus Christ of Latter-day Saints. Campus Students - Church Member / Non-Church Member